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Watchitude had the privilege of recently attending Pitti Bimbo, one of the most prestigious and highly regarded international children's accessory and clothing trade show in Florence, Italy.
Exhibitors from around the world came together to introduce some of the most stylish, beautiful and luxurious items available to the youth market and thousands of attendees came to view the extraordinary platform that Pitti Bimbo has created for the youth market and the children's global retail industry. Located on the lower level of the Main Pavilion, Watchitude was featured in the Fancy Room section of the venue which was characterized by a colorful and entertaining space like island which shined the spotlight on special products presented by the brands from industries including fashionable accessories, furnishing, games, technology and adorable objects many of which lined up for hours to make their first international show debut.
Watchitude has been building strong international distribution deals through formalized strategic partnerships with distribution companies in Germany, Italy, Australia, Spain, Greece, Switzerland, Russia and France.
The company featured the latest in Slap watch designs and introduced to the European market the new exciting Snap by Watchitude collection. In addition, trade show attendees got a sneak peak into the new co-branding collection called "tokidoki® by watchitude" for the Snap watches and "Neon Star by tokidoki®" for the slap watch series. The newly designed and manufactured watches will be available in the fall of 2017.
Pitti Bimbo maintains its exclusiveness by only inviting certain manufacturers and companies to exhibit at the show. Not everyone who signs up gets accepted to can attend. There is a submission process that is involved and once the Pitti Bimbo executive team reviews the information, then an acceptance letter is sent to attend. The Italian organization maintains a challenging submission process due to the massive amounts of entrees they receive from around the world who all strive to get into the most exclusive trade show in Europe.